Customer insight

Prism — customer insight

Prism builds insight profiles that refer to Titan customer numbers. It is not the official customer file, and it is not the relationship system.

For your technology team. Prism holds customer-insight profiles referenced by Titan customer numbers. It does not replace Titan, and it does not replace Beacon.

What it does

  • Builds one insight profile for a customer, using the Titan customer number.
  • Shows which records were joined, and why.
  • Keeps a timeline of activity gathered from other platforms.
  • Groups customers into segments the institution defines.
  • Takes in engagement signals from those other platforms.
  • Records the purpose and consent that govern how a profile may be used.
  • Supports analysis of those profiles without inventing figures.
  • Does not replace Titan, and does not replace Beacon.

Who uses it

Customer-insight teams, data stewards, and the people who prepare a service offer.

Detail for your technology team

  • Insight profiles for customers referenced by Titan numbers
  • A profile store kept apart from the customer file and the relationship record

How it connects

Prism CONNECTS TO Titan Customer numbers Beacon Relationship record, kept separate Aegis / Atlas Who may see a profile
Connections named on this page, with the platform marks. The diagram does not show balances or a live screen.
  • TitanCustomer numbers
  • BeaconRelationship record, kept separate
  • Aegis / AtlasWho may see a profile

What it is not

The official customer file; the relationship system (Beacon); the ledger.